{"id":2784,"date":"2022-03-18T10:36:24","date_gmt":"2022-03-18T10:36:24","guid":{"rendered":"https:\/\/blog.lift.do\/?p=2784"},"modified":"2022-03-27T06:04:36","modified_gmt":"2022-03-27T06:04:36","slug":"who-is-nir-eyal","status":"publish","type":"post","link":"https:\/\/blog.lift.do\/who-is-nir-eyal\/","title":{"rendered":"Who is Nir Eyal?"},"content":{"rendered":"\n

Nir Eyal is an international best-selling author and award-winning speaker who has helped millions of people form good habits. He is the founder of and the host of the HabitStarter Podcast<\/a>, as well as the co-founder of Quantified Self San Francisco.  <\/p>\n\n\n\n

Nir has been featured in The New York Times, The Wall Street Journal, Forbes, Time, Inc., Fast Company<\/a>, Business Insider<\/a>, and more. He has spoken at Google, Facebook, Twitter, and Apple, and has been a guest on NPR<\/a>, ABC<\/a>, and FOX<\/a>.<\/p>\n\n\n\n

Nir Eyal is a founding partner at Superbetter<\/a>, where he focuses on design, growth, and research. He’s also the bestselling author of Hooked: How to Create Habit-Forming Products<\/a>.  His writing and speaking have been featured by The New York Times, Business Insider, The Wall Street Journal, and many others. <\/p>\n\n\n\n

He\u2019s a frequent guest on podcasts, including The Tim Ferriss Show, and he\u2019s been featured in The Wall Street Journal, The Boston Globe, The New York Times, and The Washington Post.<\/p>\n\n\n\n

Works<\/strong><\/h2>\n\n\n\n

Nir Eyal is an international best-selling author and lecturer on habit formation. He is the founder of two companies, Hint, which makes habit-building tools, and Async, which makes technology to help people achieve goals. His latest book, The Habit Loop: 5 Steps to Form New Habits, is being translated into 15 languages and has already been optioned as a TV series. His writing has been featured in The New York Times, The Wall Street Journal, and The Washington Post, and he has been a guest on The Today Show, NPR, and Fox and Friends.<\/p>\n\n\n\n

Read more about the Author here.<\/a><\/p>\n\n\n\n

Notable quote<\/strong>s<\/h2>\n\n\n\n
  • “Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.” <\/li>
  • \u201c79 percent of smartphone owners check their device within 15 minutes of waking up every morning.\u201d<\/li>
  • \u201cUsers who continually find value in a product are more likely to tell their friends about it.\u201d<\/li>
  • \u201cThe cure for boredom is curiosity. There is no cure for curiosity.\u201d<\/li>
  • \u201cFun is looking for the variability in something other people don\u2019t notice. It\u2019s breaking through the boredom and monotony to discover its hidden beauty.\u201d<\/li>
  • \u201cAll humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid rejection.\u201d<\/li>
  • \u201cEven when we think we\u2019re seeking pleasure, we\u2019re actually driven by the desire to free ourselves from the pain of wanting.\u201d<\/li>
  • \u201cMost people don\u2019t want to acknowledge the uncomfortable truth that distraction is always an unhealthy escape from reality.\u201d<\/li>
  • \u201cBuffett and his partner, Charlie Munger, realized that as customers form routines around a product, they come to depend upon it and become less sensitive to price.\u201d<\/li>
  • \u201cTo change behavior, products must ensure the user feels in control. People just want to use the service, not feel they have to.\u201d<\/li><\/ul>\n\n\n\n

    Inspiring Talks by Nir Eyal<\/strong><\/h2>\n\n\n\n
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