{"id":2787,"date":"2022-03-18T17:32:14","date_gmt":"2022-03-18T17:32:14","guid":{"rendered":"https:\/\/blog.lift.do\/?p=2787"},"modified":"2022-03-27T06:02:28","modified_gmt":"2022-03-27T06:02:28","slug":"who-is-bj-fogg","status":"publish","type":"post","link":"https:\/\/blog.lift.do\/who-is-bj-fogg\/","title":{"rendered":"Who is BJ Fogg?"},"content":{"rendered":"\n

BJ Fogg is a behavioral scientist, an expert on behavior change, and the director of the Persuasive Tech Lab at Stanford University. He has dedicated his career to understanding why some people are more persuadable than others and then figuring out how to get those people to change. <\/p>\n\n\n\n

His research has led to some pretty cool applications, like in-office behavioral therapy for weight loss, and a campaign to get people to vote that used the power of social pressure. <\/p>\n\n\n\n

What if you could improve every aspect of your life by just a few small habits? As an online persona, BJ Fogg is something of a rock star in the world of social psychology. His TED Talk<\/a> on Tiny habits<\/a> has been viewed more than 4 million times, and he\u2019s known as the \u201cguru of small changes.\u201d If you\u2019re looking to make a difference in your life, you\u2019ve probably heard of BJ Fogg.<\/p>\n\n\n\n

Works<\/strong><\/h2>\n\n\n\n

BJ Fogg is also an expert on behavior change and the director of the Persuasive Tech Lab at Stanford University<\/a>. His research has led to some pretty cool applications, like in-office behavioral therapy for weight loss, and a campaign to get people to vote that used the power of social pressure. <\/p>\n\n\n\n

But like a lot of behavioral scientists, Fogg is most excited by the big picture questions his research raises\u2014questions like if we can understand the most basic building blocks of human behavior, can we use that understanding to change those building blocks, and ultimately people, for the better? Or, can we use the latest and greatest technology to apply behavioral science<\/a> in new and exciting ways?<\/p>\n\n\n\n

Read more about the Author here.<\/a><\/p>\n\n\n\n

Key Work by BJ Fogg<\/h2>\n\n\n\n

Is The \u201cTiny Habits\u201d Approach Really Helpful For Habit Building?<\/a><\/p>\n\n\n\n

Tiny Habits vs The Power of Habits<\/a><\/p>\n\n\n\n

Habit Anchoring: The Secret to Embracing Lasting Behavioral Change<\/a><\/p>\n\n\n\n

The Fogg Behavior Model or the B=MAP Model For Building Habits<\/a><\/p>\n\n\n\n

Everything You Need to Know About Tiny Habits<\/a><\/p>\n\n\n\n

\u2018Tiny Habits\u2019 by BJ Fogg Book Review<\/a><\/p>\n\n\n\n

10 Quotes by BJ Fogg to Change The Way You Approach Habit-Building<\/a><\/p>\n\n\n\n

Notable quote<\/strong>s<\/h2>\n\n\n\n
  • \u201cGoals are harmful unless they guide you to make specific behaviors easier to do. Don\u2019t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.\u201d<\/li>
  • \u201cDesign your life to minimize reliance on willpower.<\/li>
  • \u201cPlant a good seed in the right spot and it will grow without further coaxing<\/li>
  • \u201cPeople are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.<\/li>
  • \u201cPersuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit\/cost ratio of the behavior and influences users to perform the behavior.\u201d<\/li>
  • \u201cPut hot triggers in the path of motivated people.\u201d<\/li>
  • \u201cDesign your site so it looks professional\u201d<\/li>
  • \u201cStep 1: Write this phrase on a small piece of paper: I change best by feeling good, not by feeling bad.\u201d<\/li>
  • \u201cSo many frustrating family dynamics and workplace dramas erupt because of the misplaced belief that manipulation motivation is the key to changing behavior. But now you know that simplicity is what reliably changes behavior.\u201d<\/li>
  • \u201cAfter you put your feet on the floor in the morning, immediately say this phrase, \u201cIt\u2019s going to be a great day.\u201d As you say these seven words, try to feel optimistic and positive.\u201d<\/li><\/ul>\n\n\n\n

    <\/p>\n\n\n\n

    Inspiring Talks by <\/strong>B. J. Fogg<\/strong><\/h2>\n\n\n\n
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