How do you build a universal motivational tool? With a lot of help. Jon and I work extremely hard to find experts to support the Lift mission and who live in the spirit of incremental improvement each and every day.<\/p>\n
To that end, we’re extremely pleased to announce that Lift has closed a Series A round of funding led by\u00a0Bijan Sabet<\/a>\u00a0at Spark Capital. Bijan joins\u00a0Evan Williams<\/a>, Jon and me on our board.<\/p>\n Several experts in building startups and habits also joined this round. These investors are\u00a0SV Angel<\/a>\u00a0and\u00a0Adam Ludwin<\/a>\u00a0from RRE along with personal achievement expert,\u00a0Tony Robbins<\/a>, author of Getting Things Done,\u00a0David Allen<\/a>, and Emmy winning director,\u00a0Greg Yaitanes<\/a>.<\/p>\n Also, earlier this year we extended our seed investment from Obvious to include three angels. We never officially announced them. They are\u00a0Tim Ferriss<\/a>, best selling author of 4-Hour Chef\/Body\/Work-Week,\u00a0Narendra Rocherolle<\/a>\u00a0of Smile\/Webshots, and\u00a0Jeremy LaTrasse<\/a>\u00a0of MessageBus.<\/p>\n Obvious<\/a>\u00a0continues their partnership with us and invested in this round.<\/p>\n <\/p>\n Since our launch two months ago, Lift has helped people toward 500,000 habits that span diet, fitness, happiness, career, relationships, and hobbies.<\/p>\n That’s a good start, but there’s so much more we want to do. We’ve had most of the summer to get to know Bijan and our new investors. What impressed us most was how committed they are to the mission and the belief that this sort of tool can have a major impact on the world. (Here’s Bijan’s thinking on the investment<\/a>.)<\/p>\n The established support systems have uneven availability and validation. In the future, you shouldn’t be required to choose between fifty sets of advice, attend in-person meetings, pay $50 per coaching session, or rely on products whose merit is merely aggressive marketing.<\/p>\n The characteristics we’re looking for in Lift are to be universally available, to be proven and self-improving, and to work as well for hard goals like diet as we do for easy goals like drinking more water.<\/p>\n This investment gives us the runway to get there.<\/p>\n Having read this far, I’d encourage you to do two things:<\/p>\n #1.\u00a0Browse our popular habits<\/a>\u00a0and if you see something related to one of your goals,\u00a0download Lift<\/a>\u00a0for your iPhone.<\/p>\nRunway<\/h2>\n
You and Your Goals<\/h2>\n