Who is Jocko Willink?


Jocko Willink is a retired US Navy SEAL official, co-author of the primary New York Times best-selling book Extreme Ownership: How America Navy SEALs Lead and Succeed, host of the Jocko Podcast. Previously, he served as CEO, control coach, public speaker, and strategic adviser.

Jocko has been a member of SEAL corporations for almost 20 years, beginning as a registered SEAL and developing thru the ranks to become a SEAL official.

At the time of the Ramadi invasion, he directed the operation of the SEAL Team Three’s Task Unit Bruiser, which enables the US Army’s “Ready First” Brigade 1st Armored Division to bring stability to a violent, war-torn city. The Task Force Bruiser went immediately became a decorated member of the Special Operations Unit. 


Jocko Willink has returned from Iraq to feature the Officer of the West Coast SEAL Training Team.

He managed the development of control training and in my opinion knowledgeable and led the following generation of SEAL CEOs, who have lengthy long past directly to attain combat. Jocko Willink ends up offering the Silver Star, the Bronze Star, and a number of more personal and unit honors.

After retiring from the Navy, Jocko Willink started out the Echelon Front, a splendid consulting organization, in which he taught control requirements learned on the battlefield to help others lead and win. Jocko moreover wrote the best-selling Discipline Equals Freedom Field Manual for the New York Times and the Way of the Warrior Kid series for children’s books.

Social Media

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Read more about the Author here.

Inspiring Talks by Jocko Willink


Notable quotes

  • “Discipline equals freedom.”
  • “The test is not a complex one: when the alarm goes off, do you get up out of bed, or do you lie there in comfort and fall back to sleep? If you have the discipline to get out of bed, you win—you pass the test. If you are mentally weak for that moment and you let that weakness keep you in bed, you fail. Though it seems small, that weakness translates to more significant decisions. But if you exercise discipline, that too translates to more substantial elements of your life.”
  • “Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.”
  • “Implementing Extreme Ownership requires checking your ego and operating with a high degree of humility. Admitting mistakes, taking ownership, and developing a plan to overcome challenges are integral to any successful team.”
  • “the most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.”
  • “Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.”
  • “When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable—if there are no consequences—that poor performance becomes the new standard.”
  • “Don’t let your mind control you. Control your mind.”
  • “Relax. Look around. Make a call.”
  • “NO MORE. No more excuses. No more: “I’ll start tomorrow.” No more: “Just this once.” No more accepting the shortfalls of my own will. No more taking the easy road. No more bowing down to whatever unhealthy or unproductive thoughts float through my mind.”