Dr. BJ Fogg is a behavior scientist, credited for founding the Behavior Design Lab at Stanford University. He is the New York Times bestselling author of Tiny Habits and the creator of the Fogg Behavior Model that has helped thousands of people design for behavior change.
In his own words, “When I first teach people my Behavior Model, they are sometimes a little dubious when I tell them this is a universal model. They wonder how one model with just four letters could possibly account for every kind of behavior in every culture.”
But it’s true. The Fogg Behavior Model does work, as vouched for by researchers and psychologists.
If you’re looking to build a new habit or break an old one, these ten quotes by BJ Fogg will change the way you approach the subject. They will help rewire your brain and inspire you to stick to your goals.