Who is Bill Campbell?

Every reader has been mesmerized by The Trillion Dollar Coach, a new book by Silicon Valley‘s most influential business coach. The book opens up the Valley’s most influential business coach’s leadership playbook to the public. It’s about Bill Campbell, a previously unknown but well-educated entrepreneur whose businesses have an impact on our lives.

Campbell collaborated with Steve Jobs and Larry Page, co-founder of Google. He has counseled current Google CEO Sundar Pichai, as well as the CEOs of Twitter, Flipboard, eBay, and a number of other companies.


Bill Campbell was instrumental in the creation of some of Silicon Valley’s most valuable companies, including Google, Apple, and Intuit, as well as the creation of over a trillion dollars in market value. Bill, a former college football player, and coach has mentored visionaries like Steve Jobs, Larry Page, and Eric Schmidt, as well as coached dozens of leaders on both coasts. When “the Coach” died in 2016, he left behind a legacy of growing businesses and successful people, as well as an abundance of respect, friendship, and love. 

Trillion Doller Coach” explains the Coach’s principles and illustrates them with stories from the great companies and people with whom he worked and played. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher-performing and faster-moving teams and companies.

Read more about the Author here.

Notable quotes

  • The path to success in a fast-moving, highly competitive, technology-driven business world is to form high-performing teams and give them the resources and freedom to do great things.” 
  • “If you were to ask my agent, they would confirm this: I’m drawn to locations. What really drew me to ‘The 4400,’ aside from the fact that it was sci-fi, was the fact that it was shot in the city of my dreams: Vancouver.
  • “This is the power of coaching in general: the ability to offer a different perspective, one unaffected by being “in the game.”
  • “Keep note of the times when they give up things, and when they are excited for someone else’s success.”
  • “The purpose of a company is to bring a product vision to life.  All the other components are in service to product.”
  • “Leadership is about recognizing that there’s greatness in everyone, and your job is to create an environment where that greatness can emerge.”
  • “Today we act to hold faceless companies accountable — companies that create instruments of destruction — for their failure to make products safer and to warn of their inherent dangers.”
  • “You couldn’t run a five-flat forty-yard dash off a cliff.”
  • “You’ve got hands like feet.”
  • “I would make a horrible politician because I wouldn’t enjoy my work.”

Inspiring Talks by Bill Campbell