The Fogg Behavior Model or the B=MAP Model For Building Habits

The Fogg Behavior Model or the B=MAP Model For Building Habits

Everything you need to know about the Fogg Behavior Model to welcome transformation into your life and build lasting habits. According to BJ Fogg, the founder of the Behavior Design Lab at Stanford University, a behavior happens when motivation, ability, and a prompt converge simultaneously. This is known as the Fogg Behavior Model or B=MAP. If…