The Fogg Behavior Model or the B=MAP Model For Building Habits

The Fogg Behavior Model or the B=MAP Model For Building Habits

Everything you need to know about the Fogg Behavior Model to welcome transformation into your life and build lasting habits. According to BJ Fogg, the founder of the Behavior Design Lab at Stanford University, a behavior happens when motivation, ability, and a prompt converge simultaneously. This is known as the Fogg Behavior Model or B=MAP. If…

Funding to Lift Human Potential

How do you build a universal motivational tool? With a lot of help. Jon and I work extremely hard to find experts to support the Lift mission and who live in the spirit of incremental improvement each and every day. To that end, we’re extremely pleased to announce that Lift has closed a Series A…